Best practice Food & Drink

The food and beverage business may be weathering the global downturn, but anyone in the business knows it’s no easy ride. Margins are tight and there’s an ongoing battle of brands on every grocery shelf in town.

Those brands with the upper hand will be given more shelf space by retailers. The challenge is to reach consumers and retailers with messages, campaigns and offers that drive sales. Social media can also be a key tool to go viral, spreading content such as recipes, photos and more.

Maria Meizar, Larsa Foods

”In Mynewsdesk, we’ve found an important digital PR service for targeting the right media channels with relevant news – a key factor in developing our growing business! This ability to pinpoint interested readers has enabled us to break through the marketing clutter out there.”

Maria Meizar, Marketing Manager Larsa Foods | Newsroom

Helene Reuterwall Thideman, Pernod Ricard Sweden

”Mynewsdesk is an effective, user-friendly PR service that I highly recommend for spreading your news releases and other press information. In just a few clicks, you can get your story out to the world – thanks to a site that is super easy to navigate and share. I love the statistics monitoring function that allows me to quickly see the results of our press releases. I might add that the level of personal service has always been exemplary at Mynewsdesk.”

Heléne Reuterwall Thideman, Pernod Ricard Sweden | Newsroom

Companies in the food and drink industry that are using Mynewsdesk on a daily basis:

abba arla carlsberg jozo norrmejerier pernorrichard skanemejerier

News Feed

May 16, 2012 22:19 CEST Aromo Coffee Limited Aromo Coffee is dedicated to bringing you the best quality, finest tasting and most luxurious coffee and coffee accessories. That is why we are proud to announce that we will soon sell coffee in Senseo pod format!

Playing with fire... Hot Headz Chips tasting this Friday and Saturday at The English Shop

May 16, 2012 16:56 CEST The English Shop We like a bit of heat at The English Shop, and our Hot Headz chilli chips are guaranteed to blow your socks off! Coming in a party-sized 142g bag, they are available in two flavours - Mild Chipotle Mustard and Habanero Chilli. This Friday and Saturday customers to our Stockholm shop on Södermalm will be able to try the chips for themselves. We guarantee to make Fredagsmys a hot and spicy one!

Redundant Profinet Controller for Maximum Availability

May 16, 2012 15:34 CEST Phoenix Contact UK A redundant control system for Profinet can be created with the new RFC 460R PN 3TX high-performance controller from Phoenix Contact. This makes it possible to reduce system shutdowns and prevent dangerous situations, for example, in tunnels or airports.

What is a Social Media Newsroom?

illustration-socialmedia

Good Examples

Skånemejerier Grays

Images