The food and beverage business may be weathering the global downturn, but anyone in the business knows it’s no easy ride. Margins are tight and there’s an ongoing battle of brands on every grocery shelf in town.

Those brands with the upper hand will be given more shelf space by retailers. The challenge is to reach consumers and retailers with messages, campaigns and offers that drive sales. Social media can also be a key tool to go viral, spreading content such as recipes, photos and more.

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Maria Meizar, Larsa Foods

”In Mynewsdesk, we’ve found an important digital PR service for targeting the right media channels with relevant news – a key factor in developing our growing business! This ability to pinpoint interested readers has enabled us to break through the marketing clutter out there.”

Maria Meizar, Marketing Manager Larsa Foods | Newsroom

Helene Reuterwall Thideman, Pernod Ricard Sweden

”Mynewsdesk is an effective, user-friendly PR service that I highly recommend for spreading your news releases and other press information. In just a few clicks, you can get your story out to the world – thanks to a site that is super easy to navigate and share. I love the statistics monitoring function that allows me to quickly see the results of our press releases. I might add that the level of personal service has always been exemplary at Mynewsdesk.”

Heléne Reuterwall Thideman, Pernod Ricard Sweden | Newsroom

Companies in the food and drink industry that are using Mynewsdesk on a daily basis:

News Feed

May 23, 2013 18:10 CEST Arla Foods Arla Foods amba has agreed to sell its Crediton Dairy milk drinks business to a management buy-out team led by former Milk Link chief executive Neil Kennedy and former Milk Link group finance director Tim Smiddy.

May 23, 2013 18:00 CEST Arla Foods Arla Foods amba has agreed to sell its Crediton Dairy milk drinks business to a management buy-out team led by former Milk Link chief executive Neil Kennedy and former Milk Link group finance director Tim Smiddy.

May 23, 2013 10:28 CEST Companiesandmarkets.com

What is a Social Media Newsroom?

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