May 23, 2013 18:10 CEST Arla Foods Arla Foods amba has agreed to sell its Crediton Dairy milk drinks business to a management buy-out team led by former Milk Link chief executive Neil Kennedy and former Milk Link group finance director Tim Smiddy.
The food and beverage business may be weathering the global downturn, but anyone in the business knows it’s no easy ride. Margins are tight and there’s an ongoing battle of brands on every grocery shelf in town.
Those brands with the upper hand will be given more shelf space by retailers. The challenge is to reach consumers and retailers with messages, campaigns and offers that drive sales. Social media can also be a key tool to go viral, spreading content such as recipes, photos and more.
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May 23, 2013 18:10 CEST Arla Foods Arla Foods amba has agreed to sell its Crediton Dairy milk drinks business to a management buy-out team led by former Milk Link chief executive Neil Kennedy and former Milk Link group finance director Tim Smiddy.
May 23, 2013 18:00 CEST Arla Foods Arla Foods amba has agreed to sell its Crediton Dairy milk drinks business to a management buy-out team led by former Milk Link chief executive Neil Kennedy and former Milk Link group finance director Tim Smiddy.
May 23, 2013 10:28 CEST Companiesandmarkets.com
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