Best practice Lifestyle & Retail

From tweets and RSS feeds to YouTube and Facebook, there’s a global conversation going on out there – and it’s influencing our lifestyles and how we shop. In the old days, you could get away with targeting a few lifestyle journalists and providing them with edgy photos from high-cost photo shoots and behind the scenes pictures taken ad-hoc.

Today, consumers are creating their own films, blogs and more – many becoming highly influential. Images, videos and more are the new language. We help you stay tuned and get your story out in this area, whether it’s a new collection, interior or fashion design.

Catharina Rissel, Interflora

”In the past, we always distributed news releases and press photos on our own. Now, thanks to Mynewsdesk, we’ve simplify our work enormously: all press information is located in one place – in our news room – which makes it a lot easier for the media to call and get hold of images, facts or source material.”

Catharina Rissel, Head of Communications Interflora AB | Newsroom

”I use Mynewsdesk to search engine optimize press information and easily reach out to different social media channels where our target audience is active.”

Cecilia Lannebo, RNB Retail and Brand | Newsroom

Companies in the lifestyle and retail industry that are using Mynewsdesk on a daily basis:

gore rnb designhouse interflora svenssons

News Feed

May 16, 2012 18:12 CEST Stockholm Design Center, TLC Sweden Chiara Cola lanserar "VEILS"!

May 16, 2012 17:47 CEST Stockholm Design Center, TLC Sweden Through this series artist Misha Milovanovich has taken the square frame and poured in fantasy fashion!

Eva ranked number 1 in the world!

May 16, 2012 16:03 CEST Thule Group Eva ranked number 1 in the world! Eva’s success in Decathlon has left its mark in the World rankings. She is now ranked number one of the world. After podium finishes at both European and World Championships in Decathlon in the space of six months, which no girl has managed to do.

What is a Social Media Newsroom?

illustration-socialmedia

Good Examples

Gore Svenssons i Lammhult

Industry Links

Would you like to read more about PR and social media within your industry? Below you will find links with further information.

Images