Captions are almost as important as the press photos and often undeveloped as an integral part of press material. By naming photos appropriately and providing interesting captions you are able to optimize them for search engines, help journalists and, of course, attract more attention and publicity in social media.
An effective photo caption can make an image stand out, rank high on Google as well as making it more interesting. A suitable caption also clarifies your key messages for the reader. When reading a newspaper or magazine it's the title and lead paragraph, it is the image and caption text that is read first. A poorly written caption can destroy the value a good image can give your story, thus reducing the impact of your news and PR-information.
Journalists tend to prefer captions that are approximately 150 characters (with Mynewsdesk you can have 400 characters). With a good caption your newsroom on Mynewsdesk looks even better, helps you optimize your photos for search engines, and make your business more visible across social media sites like Flickr.
Below you can find some tactical tips what to consider when writing effective captions:
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