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How Your Company Can Make The Most Out Of Facebook

Facebook has over 750 million users around the world, including 4 million in Sweden. It’s no surprise that more and more companies see Facebook as one of the most important platforms for digital PR. Nobody wants to miss the bandwagon, “our competitors do it, so we will too,” and just like that, the decision has been made for your company to use Facebook. But what should you do once you're there? Here is some inspiration and advice that will hopefully lead you down the right track.

More and more companies are using Facebook, but many, unfortunately, don't know the most effective way to use it. Surprisingly few have a strategy for what they want to achieve and how to get there. Instead of utilizing the enormous potential of Facebook as a network-builder and its capacity to spread information, it ends in confusion and disappointment.

But it doesn't have to be like that! Here we've compiled information and our best advice on how your company can get the most out of every opportunity Facebook has to offer. With the right tools, Facebook can be the important platform for digital PR that many companies dream about.

What exactly is Facebook?

Maybe you already know the answer to that question, but just in case we'll start from the beginning. Facebook is one of the biggest one social networks. It started in 2004 and today has over 750 million users around the world.

Just like individual people who create a profile, build up a network, and keep in contact with family, friends, and acquaintances, the same functions can be used by companies and organizations. By creating a Facebook page for your company, you can distribute information and campaigns. Other users can choose to ”Like” your company and follow your updates.

Why should we be on Facebook?

First and foremost, it is an effective way to interact with customers. If your company is a B2C, Facebook is a good tool to find ambassadors for your brand.

At its core, Facebook is a platform for social interaction between friends and acquaintances, and pure advertising is often seen as a distraction. Focus your attention instead on finding and building relationships with company ambassadors who will be good spokespersons for your company and who will spread information about your company to others. Facebook is an excellent tool for this.

Of course, a B2B company can get a lot out of being visible on Facebook too. It is a good idea to position yourself as an authority in your industry and keep your eyes open for future recruits, for example.

It is likely that your future employees are already using Facebook often. More and more users use Facebook to find information. As a company, you also have the opportunity to bring the people behind the scenes to the forefront, demonstrating openness and creating trust. Facebook is an excellent platform to achieve this.

Via the company's Facebook page you will get valuable statistics about how many visitors you get, number of comments on your page, and how many ”Likes” and followers you have.

But how do you do it?

Luckily, Facebook is easy to use. If you don't already have your own profile, begin with registering yourself. Once you are logged in, you'll see a search bar up in the center top of the page. Write ”Facebook Pages” and click Enter. Here you'll see that Facebook has created an easy-to-use fast start guide on how to create your own Facebook page. You can also get tips and see examples of how other companies are using their Facebook pages.

How to get as much as possible out of Facebook:

1. Personalize your Facebook page as much as possible.
2. Look at pages by H&M, Cisco, Coca Cola and Starbucks for inspiration.
3. Encourage involvement.
4. Upload material. Pictures, videos and links can attract users to your page.
5. Reward your followers with special offers and gifts.
6. Take advantage of Facebook-based and external banners to encourage users to ”Like” your company.
7. Add Facebook widgets to your other websites so users can see updates and comments from your Facebook page.

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