More and more people are using YouTube as an information source. With more than 2 billion hits every day, YouTube is an effective platform for companies to distribute information. Take advantage of the site's popularity to create a TV channel specifically for your brand. It's an effective way to attract a target audience for a small price.
YouTube is a site where anyone can upload, view, and share video clips. You’ve probably already checked it out to look at funny clips of cats, bloopers, or music videos. But the site contains much more than that. Universities upload lectures, news bureaus broadcast the latest reports, and companies share information about their business. Viewers can comment on the videos and they can be shared via other social media such as Facebook and Twitter.
YouTube is an important source of information, so your company's presence there is a valuable resource.
The site is owned by Google, which can bring your videos on YouTube high up in related Google search results.
Clips can easily be spread from YouTube to other websites and channels. You can increase your visibility exponentially for a small price.
Begin by creating an account. Go to youtube.com and follow the instructions. Then, you can design a channel that fits your company's graphic profile. Click on ”themes and colors”. This is where you can, among other things, upload a background picture and your logo.
Then you can start uploading clips. It could be a video that promotes your latest product, interviews with customers or the CEO, or videos taken at your latest event.
You can also tag the video clips. This will categorize and attache keywords to the clips, allowing people searching the site to find them easily.
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