There’s a bit of an art to reaching the media with a news release, and every business’s PR work has a different chance of succeeding. Still, everyone has the opportunity – especially in today’s sprawling media landscape – to get their news covered by a journalist. To increase your chances, there are also a variety of factors to take into consideration.
It’s important to bear in mind just how well-known your business is when writing your news. This is one of you key communicative starting points and a significant feature in the newsworthiness of your message. As a rule, the more well-known a company is, the more interesting it is to write about. For example, if Volvo fire their CEO it is massive news. But if a small café round the corner fire their manager, most journalists won’t even raise an eyebrow. In other words, if your company isn't massive, you need to make sure you fulfill plenty of the following criteria and demonstrate just how newsworthy your news release is, making it really interesting for journalists and other stakeholders.
Create your account today and start sending news releases on Mynewsdesk!
E-mail has been sent