Tips From Our Experts

Profile Your Company Using Flickr

A picture is worth a thousand words. When it comes to Flickr, that old adage is 100% true. Flickr is a community where users can upload their own pictures and share with others. A company who wishes to spread its visual brand identity can do so via Flickr's unbeatable service.

There is much talk about the importance for a company to be “seen” in social media. Flickr is what they are talking about to the letter. If a company wants to enhance its visual recognition, Flickr is the way to go. On Flickr, people from all over the world communicate through pictures. Professional and amateur photographers alike upload and display their pictures with different content and subjects.

What exactly is Flickr?

Flickr is a photo site and community to exchange photographs. Everyone from large news giants to hobby photographers share their albums on Flickr. The pictures are tagged with relevant keywords and categorized so they are easy to find for those who are interested. The pictures can later spread out further to others who are interested in the same topic.

Users can choose to follow a person or company's Flickr account and automatically see their updates. They can also join groups pertaining to various subjects and interests.

Why should we be on Flickr?

As a communicator you can use Flickr to spread your company's graphic profile and strengthen your visual brand identity.

You can choose anything you like from your latest advertising campaign to high-definition portraits of your staff. You can upload pictures from your office or latest company event. Visual material easily communicates who you are and what you do.

How does it work?

Flickr is owned by Yahoo. Begin by opening a free account, giving you access to Flickr. You can do this either at yahoo.com or flickr.com.

Make sure your Flickr account reflects your company's image. Choose a user name that fits, add relevant information about your company and don't forget to link to and from other websites. Then you can join different groups related to your industry or product.

The easiest way to spread your pictures, and thereby your company, is to publish them in the groups you've joined.

As with many other social media, Flickr is not a commercial website. Avoid obvious advertisement with price and contact information. That type of content risks being deleted.

How your company can get the most out of using Flickr:

1. Tag your pictures with relevant keywords so they are categorized in Flickr and easier to find.
2. Write clear and non-commercial descriptions about your pictures.
3. Focus on quality instead of quantity.
4. Remember that Flickr is a community.
5. Customize your communication in a way that complies with the ground rules, just as with other social networks.
6. Flickr is more than a just place to store high definition photos; it is also a place to socialize. Join groups, comment on other people's pictures and add photos to your favorites.

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